About TradeLnks

We are happy you’re here!

TradeLnks was created because there is a need in the marketplace for a low cost, easy to maintain mini-website for Trades and Home Service Professionals. Not every Plumber or Window Installer needs or wants a full-on website. Websites are expensive and DIY is difficult, then there is SEO and Google changes is search engine and on and on. We want to help bridge the gap!

about us

About Our Core Values

We think our core values are fairly simple and also pretty awesome. We have worked together for a long time and we’ve created culture that is one of a kind. No drama, always transparent, open to feedback and just wanting the best for others.

Pivot – We are ready to pivot when needed in regard to our product and technologies

Authenticity – We encourage and value authenticity

The Founding Team

The Team with a Dream!

Rachel Lugo
About Rachel Lugo


Rachel’s background is in Operations for many years. She has always preferred working for smaller startup companies where she can help build systems and processes to make things run smoothly.

Rachel’s husband is a handyman and in the process helping to set up his business she realized there is a real lack of support for people like her husband who want to start their own businesses but don’t have the time or knowledge to build out a website.

Rachel’s TradeLnks Page

John Whitfield
About John Whitfield


John has helped thousands of real estate investors systemize their businesses. He created InvestorFuse to help investors get free from the weeds after his experience working with hundreds of investors building customized CRMs.

John enjoys conducting turtle research with his family in his spare time.

Arme Barseghyan
About Armen Barseghyan

Senior Developer

Armen is a seasoned software engineer with over 7 years of experience, he has a passion for JavaScript and the Google Cloud platform. He thrives on challenging coding projects and is always eager to learn new technologies. When he’s not immersed in code, you can find him with his nose buried in a book or exploring the great outdoors. He believe in the power of hard work and perseverance, both in professional and personal life.

Armen’s TradeLnks Page

Gigi Balayan
About Gigi Balayan

Jr Developer

Geghetsik, whose name means “beautiful” in Armenian, is known as Gigi at work. She is 27 years old, Armenian by nationality, and resides in Yerevan. She studied at the National Polytechnic University of Armenia, specializing in Information Security.

If described in three words, she sees herself as a researcher, explorer, and an endless procrastinator. Her friends describe her as an enthusiast, a master of everything (though she humbly disagrees), and a gourmet.

Photography is one of her great passions, and she once pursued it as a primary job. Now, she wishes to continue it at an amateur level, mainly focusing on portrait photography. Gigi also enjoys collecting Lego sets, being close to nature and animals, and playing basketball and football. Her interests extend to astronomy, mythology, and weaponry, and she often visits the shooting range in her spare time. Although a big tea lover, she has recently become obsessed with quality coffee and enjoys exploring specialty coffee places around town to find the best one. An interesting fact about her is that, despite always considering herself a dog person, she has a Devon Rex cat whom she loves dearly.

Gigi’s big goals in life are to travel and discover the world, spread kindness and love, find harmony, and grow both personally and professionally. Her main motivation comes from her beloved beings around her.